HVM Strategies, LLC (“We”, “Us”, or “Our”) cares about privacy issues and wants you to be familiar with how we collect, disclose, and otherwise use (“Process”) information about you. This privacy notice (“Privacy Notice”) describes our practices in connection with information we collect through our websites (“Websites”), social media pages we control (“Social Media Pages”), and software applications we make available for use on or through computers and mobile devices (“Apps”), that include a link to this Privacy Notice, and through any of our offline activities, such as when you provide your information on the phone via our call centers or in person (“Offline Activities”) (collectively, including the Websites, Apps, Social Media Pages, and Offline Activities, the “Services”).
Our privacy practices may vary among the countries in which we operate to reflect local practices and legal requirements, such that our practices may be more limited in such jurisdictions. Our privacy practices also may vary among our Affiliates depending upon their function and their offered products and services. Please review the privacy notices linked to or referenced in their respective Services.
Please read the following to learn more about our privacy practices.
What Information Is Collected and How Is It Collected?
We may collect “Personal Information” (information that identifies you or relates to you as an identifiable person) about you such as your:
Postal address (including billing and shipping addresses)
Credit or debit card number
Financial information in certain circumstances
Social media account information
Stay, trip, product or service information, such as your preferred location/facilities, dates and number of people/children traveling with you
Special needs or conditions that may impact your stay
Driver's license, government-issued ID, or passports
Communication, product, service or other preferences
Your opinions, comments, suggestions, inquiries and other communications you provide to us
Audio/Visual recordings such as when you call our customer service phone number or participate in having a photo taken for an activity, resort, etc.
Internet Click Activity on our websites
IP address or Device ID
Subscribing Account or Membership ID
We may collect information from you when you interact with us such as when you:
Register for, subscribe to, use, or make a payment for a product or service
Contact us with a question or request
Use our Services
Make a reservation
Stay at one of our affiliated resorts
Provide a testimonial or story, or post or submit a photo, review or comment
Participate in a competition, promotional activity or sweepstakes
Provide feedback or participate in a survey
Participate in any loyalty or other programs
“Like”, “Follow” or otherwise connect with or post to one of our Social Media Pages
Provide goods or services to us (for example, as a vendor or contractor)
Other information we collect about you:
Cookies: Our Services may use “cookies” and similar technologies (collectively, “cookies”). Cookies are small text files this Website sends to your computer for recordkeeping purposes; this information is stored in a file on your computer's hard drive. Cookies make web surfing and browsing easier for you by saving your preferences so we can use these to improve your next visit to our Website.
One purpose of cookies is to simplify the use of the Website. For example, cookies may save a user's login details, so that they do not need to login every time.
Cookies may be either “persistent” or “temporary” (or “session”) cookies. A persistent cookie retains user preferences for a particular Website allowing those preferences to be used in future browsing sessions and remains valid until its set expiry date (unless deleted by the user before the expiry date). A temporary cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
Cookies are also used for statistical or marketing purposes, to determine how the Website is used. These cookies are provided by us or by third parties (e.g., advertising partners). While we do not control or have access to the advertiser cookies we do permit them to be used on this Website to facilitate tailored advertising and monitor patterns of buying specific goods or interest in - for example, holidays or hobbies. These cookies run advertisements tailored to the user based on his online buying habits.
From Other Sources: We may receive your Personal Information from other sources, such as public databases, joint marketing partners, data firms, social media platforms, from people with whom you are friends or otherwise connected on social media platforms, as well as from other third parties.
Mobile Devices: When you use or access our Services from a mobile device, we may collect information such as your unique device ID and your location. If you download and use an App, we and our service providers may track and collect App usage data, such as the date and time the App on your device accesses our servers and what information and files have been downloaded to the App based on your device number, as well as any other Personal Information specified by the App in its terms or notices.
Google Analytics: We use Google Analytics to help us get a better understanding of how visitors use this Website and to facilitate interest based advertising associated with your Google Account and other devices you use. The information generated by the Google Analytics cookie about your use of this Website is transmitted to and stored by Google. If you do not want your activity on this Website to be tracked by Google Analytics, you may opt out by using this link: http://tools.google.com/dlpage/gaoptout?hl=en
Internet Based Advertising: We may use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use our Services and other websites, apps or online services, based on information relating to your access and use of our Services and other websites, apps and services on any of your devices, as well as information received from third parties. To do so, these companies may place or recognize a unique cookie on your browser (including through the use of pixel tags). They may also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop. If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Notice, please visit www.aboutads.info and www.networkadvertising.org to opt out in mobile apps. You may also opt out in Twitter by going to your account privacy settings and unchecking the box next to “Tailor ads based on information shared by ads partners.
Do Not Track Signals: At this time, we do not respond to browser ‘do not track' signals, as we await the work of interested stakeholders and others to develop standards for how such signals should be interpreted. Third parties, including our service providers, may collect information about your online activities over time and across different websites, including when you visit our website. You can learn about how to exercise choice regarding the collection of information about your online activities over time and across third party websites or online services by visiting www.aboutads.info and www.networkadvertising.org.
Data Collected Automatically: In addition to any Personal Information or other information you choose to provide to us or that we otherwise collect about you as described in this Privacy Notice on the Services, we and our third-party service providers may use a variety of technologies, now and hereafter devised, that automatically collect certain web site usage information whenever you visit or interact with the Services. This information may include browser type, operating system, the page served, the time, the source of the request, the preceding page view, and other similar information. We may use this usage information for a variety of purposes, including to enhance or otherwise improve the Services. In addition, we may also collect your IP address or some other unique identifier for the particular device you use to access the Internet, as applicable. When analyzed, usage information helps us determine how our Services are used, such as what types of visitors arrive at the Services, what type of content is most popular, what type of content you may find most relevant and what type of visitors are interested in particular kinds of content and advertising. We may associate your web site usage information with the Personal Information you provide, but we will treat the combined information as Personal Information.
We use information in a variety of ways, including to analyze site traffic, understand customer needs and trends, carry out targeted promotional activities and to improve our services.
As aggregated, de-identified or anonymized information does not constitute Personal Information, we may use it for any purpose.
Why and How We Use Your Information
We may Process Personal Information in connection with any of the following:
Our business transactions with you, including, but not limited to:
Entering into or performing a contract with you
Responding to your inquiries and fulfilling your requests
Sending administrative information to you, for example, information regarding the Services or an event you are attending
Completing and fulfilling any purchases or requests for services
For our legitimate business interests, including, but not limited to:
Personalizing your experience on the Services by presenting products and offers tailored to you.
Allowing you to participate in sweepstakes, contests, and similar promotions, and administering such activities (each of which may have additional rules and could contain additional information about how we Process your Personal Information).
Facilitating social sharing functionalities of your social media account(s).
Subject to your marketing preferences (which may include consent to marketing under applicable law), sending you newsletters or marketing communications we believe may interest you, for our own products and services, and on behalf of our Affiliates or selected third parties, in accordance with applicable law.
In accordance with any consent you may have provided. You have the right to decline to provide your consent and, if consent is provided, to withdraw it at any time.
As necessary or appropriate for legal reasons, including, but not limited to:
Under applicable law
Complying with legal process
Responding to requests from public and government authorities, including those outside your country of residence
Enforcing our terms and conditions in connection with the Services
Protecting our operations or those of any of our Affiliates or other third parties
Protecting our rights, privacy, safety or property, or that of our Affiliates, you, or other third parties
Allowing us to pursue available remedies or limit damages we, our Affiliates, or other third parties, may sustain
When We Disclose Your Information
We may disclose your information as follows:
Affiliates: We may disclose your Personal Information to any other entity that is directly or indirectly controlled by, or under common control with us (“Affiliates”) for the purposes described in this Privacy Notice, including under “Why and How We Use Your Information”, unless otherwise prohibited by applicable law. You can find more information about our primary operating Affiliates in our Annual Report as of the date the Annual Report was published or by contacting us at the contact information set forth below in the section titled “How Can You Contact Us?”.
Vendors and Service Providers: We may disclose your Personal Information to vendors and service providers we retain in connection with our business such as: travel services companies, financial services companies, property owners' associations, vacation insurance companies, website hosting, data analysis, payment processing, order fulfillment, magazine publishers, information technology and related infrastructure provision, customer service, email delivery, credit card processing, tax and financial advisers, legal advisers, accountants, auditing services or others.
Business Partners, Sponsors, and Other Third Parties: We may disclose your Personal Information to business partners, co-sponsors of promotions, and other third parties in order to provide you with services that may interest you. For example, we may share your Personal Information with the owners and operators of affiliated and unaffiliated hotels and resorts, airlines, rail transportation providers, cruise liners, car rental services, activity or excursion providers, travel insurance providers, credit agencies, retail stores, credit agencies, magazine publishers, and other third parties to facilitate reservations, to offer you products or services, or in connection with any loyalty program we may provide or a loyalty program of one of our partners. We may also co-sponsor promotions, sweepstakes, or other events with a third party and may share your Personal Information in connection with these events. Further, we may share your Personal Information with third party providers located on-site at hotels or resorts, such as time-share, spa, golf, concierge, and dining providers. If you provide additional information to any of these third parties, such information provided to these third parties will be subject to each third party's privacy practices and policies.
Message Boards: We may make reviews, message boards, blogs, and other such user-generated content facilities available to users. Any information disclosed in these areas becomes public information and you should always be careful when deciding to disclose your Personal Information. We are not responsible for privacy practices of other users including website operators to whom Personal Information is disclosed.
Change in Control: We may disclose your Personal Information to a third party (e.g., prospective buyers and insolvency practitioners) in connection with any change in control of any part of our business or the business of any of our Affiliates, including, without limitation, merger, consolidation, divestiture, spin-off, purchase of all or a substantial portion of our assets, dissolution, liquidation, administration, receivership or other form of insolvency.
Disclosure Permitted by Law: We may disclose your Personal Information to law enforcement authorities, government or public agencies or officials, regulators, and/or to any other person or entity having appropriate legal authority or justification for receipt of your information, if required or permitted to do so by law or legal process, to respond to claims, or to protect our rights, interests, privacy, property or safety, and/or that of our Affiliates, you or other third parties.
How Do We Safeguard Your Information?
We will take reasonable steps to protect the information you provide us from loss, misuse and unauthorized access, disclosure, alteration and destruction. We have implemented appropriate physical, electronic and managerial procedures to help safeguard and secure your information from loss, misuse, unauthorized access or disclosure, alteration or destruction. Unfortunately, no security system is 100% secure, thus we cannot ensure the security of all information you provide to us via the Services.
Other Important Information
Information Provided on Someone Else's Behalf: If you provide us with information about someone else, please ensure you have the person's permission to do so for the purposes detailed in this Privacy Notice.
Links to Websites: The Services may have links to other websites that are not operated by us; we have no control over how these websites may collect your information and no liability for the practices, policies and security measures implemented on these websites. You should read the privacy notices on those other websites before you submit your information through them.
Social Media Sites: Please note that we are not responsible for the collection, usage and disclosure policies and practices (including data security) of other organizations, such as Facebook, Apple, Google, Microsoft, RIM or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including any Personal Information you disclose to other organizations through or in connection with the Apps or our Social Media Pages.
Changes to Our Privacy Notice: From time to time we may revise this Privacy Notice. Updated versions will be posted on the respective Services. Minors: We do not knowingly collect, maintain or use Personal Information provided by individuals under 18 years of age in connection with, and no part of our Websites, Social Media Pages, and Apps is directed to, individuals under the age of 18. If we discover we have collected Personal Information from minors in violation of applicable law, we will delete it.
International Transfers: We are an international company and we may, subject to applicable law, transfer your information, to our Affiliates or selected third parties outside the country where you are located and where information protection standards may differ (e.g., your information may be stored on servers located in other jurisdictions). We will utilize appropriate safeguards governing the transfer and usage of your Personal Information.
Retention Period: We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Notice unless a longer retention period is required or permitted by law.
Your Choices and Rights
Changes to Your Marketing Preferences: You can change your marketing preferences by:
Using the unsubscribe function in the email you receive from us;
Logging into your account (if the Service offers an account with such functionality); or
Contacting us as set forth under “How Can You Contact Us?” below
Withdrawing Your Consent: You may withdraw any consent you have provided to us to Process your information at any time.
Accessing your Information: In accordance with applicable law, you may access the Personal Information we Process about you. Any request to access or obtain copies of your Personal Information must be made in writing by contacting us as set forth under “How Can You Contact Us?” below.. We may also ask you to log into your account, verify your identity and to provide further details relating to your request.
Correcting your Information: We will take reasonable steps to ensure the accuracy of the Personal Information we retain about you. It is your responsibility to ensure you submit true, accurate, and complete information to us, and timely update us in the event this information changes. You may request that any inaccurate or incomplete Personal Information held by us or on our behalf is corrected, by contacting us as set forth under “How Can You Contact Us?” below.
Deleting your Information: Under certain circumstances, you may request we delete Personal Information we hold about you by contacting us as set forth under “How Can You Contact Us?” below. We will assess your request and determine, under applicable law, whether we are required to delete this information.
Objecting to Processing: If you would like us to stop Processing your Personal Information, you can request this by contacting us as set forth under “How Can You Contact Us?” below. We will assess your request and determine, under applicable law, whether we have any justification for the continued Processing.
Transferring your Information: Under certain circumstances, you may receive your Personal Information in a format that allows you to send it to another company or to direct us to transfer it directly to another company.
How Can You Contact Us:
Your Nevada Privacy Rights
Notice to Nevada Residents: If you are a resident of Nevada, under certain circumstances, Nevada Civil Code Section NRS 603A.340 allows you to request operators of websites not to sell your Personal Information. To make such a request, please send an email to our Legal Services-Privacy Department at [email protected] or send a letter to:
HVM Strategies, LLC
Attn: Legal Services
1000 South Commons Drive PMB#396
Myrtle Beach, SC 29588
Your California Privacy Rights
Shine the Light Law: If you are a resident of California, California Civil Code Section 1798.83 allows you to request information regarding the Personal Information we collected and third parties to whom we disclosed your Personal Information for the third parties' direct marketing purposes during the preceding calendar year. To send this request, you may contact us using one of the methods in the “How Can You Contact Us?” section of this Privacy Notice.
California Consumer Privacy Act ("CCPA"): This section 2 is intended to satisfy the requirements of the California Consumer Privacy Act (“CCPA”). The rights of the CCPA are in addition to any other rights applicable to you in this Privacy Notice.
Personal Information Definition:
For the CCPA, “Personal Information” is any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household.
Some Personal Information is not subject to the CCPA such as consumer credit reports and background checks, publicly available data lawfully made available from state or federal government records, Personal Information governed by the Gramm-Leach Bliley Act, the Fair Credit Reporting Act, the California Financial Information Privacy Act, and any other Personal Information exempt from the CCPA. This CCCPA section does not apply to Our employees. A separate privacy notice applies to Our employees.
The Categories of Personal Information We Collect and Why We Collect Them.
Generally, where applicable, in our role as a “Business” under CCPA, we may collect the following categories of Personal Information (as set forth in the CCPA).
OTHER PURPOSES FOR COLLECTING AND USING YOUR PERSONAL INFORMATION: Generally, we may use all of the above categories of Personal Information for the following purposes where applicable:
Security and Monitoring. In order to monitor and secure our resources, network, premises and assets, including:
Monitoring for, preventing investigating, and responding to security and privacy incidents
Providing and managing access to physical and technical access controls
Monitoring activities, access and use to ensure the security and functioning of our systems and assets
Securing our offices, premises and physical assets, including through the use of electronic access systems and video monitoring
Auditing, reporting corporate governance, and internal operations. We process Personal Information for the purposes of performing audits of our business operations, performing security reviews, ensuring we are meeting legal obligations, managing your business record, and other auditing functions.
M&A and Other Business Transactions. For purposes of planning, due diligence and implementation of commercial transactions, for example mergers, acquisitions, asset sales or transfers, bankruptcy or reorganization or other similar business transactions.
Defending and Protecting Rights. In order to protect and defend our rights and interests and those of third parties, including to manage and respond to employee and other legal disputes, to respond to legal claims or disputes, and to otherwise establish, defend or protect our rights or interests, or the rights, interests, health or safety of others, including in the context of anticipated or actual litigation with third parties.
Compliance with Applicable Legal Obligations. Relating to compliance with applicable legal obligations (such responding to subpoenas and court orders) as well as assessments, reviews and reporting relating to such legal obligations.
WHERE DO WE GET YOUR PERSONAL INFORMATION?: We may collect all of the Personal Information categories above primarily from you such as when you fill out a form, contact us, submit documents to us, use our websites or mobile apps, apply for financing, and interact with us in other ways. We may collect it from our Affiliates, third party partners or data management companies. We may collect it from social media accounts such as when you connect to our websites through such an account. We may collect it from travel agents who provide it to us on your behalf or other persons who provide your information.
TO WHOM DO WE DISCLOSE YOUR PERSONAL INFORMATION?: We disclose Personal Information to Affiliates, vendors and service providers, legal and regulatory agencies under certain circumstances, third party product and service providers, third party partners, and others under certain circumstances. Please see the “When We Disclose Your Information” section for more.
WE DO NOT SELL YOUR PERSONAL INFORMATION: We do not sell your Personal Information to third parties for consideration or compensation.
Right to Know: You have a right to know what Personal Information Categories we have collected, used, disclosed or sold about you in the previous 12 months and the purposes of such actions. You have a right to know the sources of collection of such information and to whom we have disclosed it to for business purposes or a sale. You also have a right to receive a list of the Personal Information we have collected about you in the last 12 months from the date of your request. You may request any or all of this information up to two times in a 12 month period. You may exercise this right by filling out and submitting a Privacy Rights Request Form where one is available (See ‘California Privacy Rights Request Form Link' below) or by contacting Us using one of the methods listed in the "How to Contact Us?" section of this Privacy Notice.
Right to Delete: You have a right to instruct Us to delete certain Personal Information we hold about you. We will assess your request and determine, under the CCPA, what Personal Information we are required to delete. If we retain any Personal Information, we will notify you of what we have retained and why. For information we delete, we will notify you of the method of deletion. You may exercise this right by filling out and submitting a Privacy Rights Request Form where one is available (See ‘California Privacy Rights Request Form Link' below) or by contacting Us using one of the methods listed in the "How to Contact Us?" section of this Privacy Notice.
Right to Opt-Out of Sale of Your Personal Information: You have the right to instruct Us not to sell your Personal Information. You may exercise this right by contacting us using one of the methods listed in the “How Can You Contact Us?” section of this Privacy Notice.
Nondiscrimination: You shall not incur or be subject to any price or quality of service difference from Us for exercising any of your rights under the CCPA. If you feel you have been treated unfairly for exercising any of your rights under the CCPA, please contact us immediately using one of the methods listed in the "How to Contact Us?" section of this Privacy Notice.
Verification: We will require certain information from you to verify your identity as the requestor. Generally, we will ask you for information that we have already collected about you to provide this verification. For instance, if you submit a “Right to Know” request, we may ask your name, address, email address, account number if applicable, and phone number. We reserve the right to ask additional questions and/or to contact you directly if in our discretion we determine we need additional verification.
Agents: You may have an agent exercise your rights on your behalf. If an agent provides a Power of Attorney in compliance with California Probate Code Sections 4000-4464, We will process such a request. If however, your agent does not provide such Power of Attorney, we will need you to provide written permission to Us of the agent's right to exercise your rights in this section on your behalf. Please include your full name, the address and email associated with your account with Us, your member number if applicable, the agent's full name and address, and the agent's email. Please send this permission to [email protected] Furthermore, in addition to your written permission, we may contact you and/or your agent for further verification of your request.
How Can You Contact Us
If after reviewing this Privacy Notice, you have any questions, complaints or privacy concerns, or would like to make any requests in relation to your Personal Information, or obtain further information on safeguards used for international transfers please send an email to our Legal Services-Privacy Officer at [email protected] or send a letter to:
HVM Strategies, LLC
Attn: Legal Services
1000 South Commons Drive #396
Myrtle Beach, SC 29588
If you have a complaint or concern about how we Process your Personal Information, we will work to address such concern(s). Also, you may call us at 1-(844) 930-3634. You may also direct your complaint/concern to the applicable data protection authority.